Franchising Golden Opportunities, But Choose Your Partners Wisely
Fisk educational centres began the year expecting to open 50 franchises in Brazil. So far, they’ve opened 72. They expect to reach 80 by December.
“We started the year very strongly, with double the number we expected looking to open new entities,” says Cristian Ambros, director of the Richard H Fisk Foundation, owner of Centro de Ensino Fisk.
“Demand in the first half of the year was well above what we expected and it has stayed high in the second half. People are looking to franchises as a safe port in a storm. It’s been a great year for us.”
It has been a great year for the franchise sector. Annual growth is expected to hit a decade-high 13 to 14 per cent, according to Marcus Rizzo, director of Rizzo Franchise, a trade consultancy group.
The increase would consolidate Brazil’s position as the fourth biggest franchise market in the world, behind the US, Canada and South Korea, Mr Rizzo says.
The reasons are many and go far beyond Brazil’s relatively solid economic performance. The country might have missed the worst of the crisis, but the global meltdown persuaded many that franchises are a secure prospect.
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