Growth Like Mushrooms
Fruit & Veg City is the latest retailer to partner with a fuel business to run a garage at its forecourt shops.
The company has struck an alliance with US oil major Chevron, which was looking to exit the convenience retail business. “Chevron wanted to concentrate on fuel,” says Fruit & Veg City MD Brian Coppin. “And it wanted a retail partner who would grow its convenience channel for it.”
Chevron’s 188 Star Mart shops will be rebranded Freshstop. The product range – which was really just “cokes, smokes and chips”, says Coppin – will be revamped, and will include, unsurprisingly, more fresh produce. “We have the infrastructure, and the expertise – we’ve done the hard yards on fresh.”
Eight stores have been converted, and Coppin expects that 20 will be open by Christmas, and 150 within three years.
Turnover in the first eight stores is up by 50%-60%.
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