The Bostwana Gazette:

Franchising is a form of business undertaking where the franchisor (proprietor) of a product or service grants exclusive rights to the franchisee (client) to sell or distribute his/her company products/services in a particular area under the same brand/name where operational procedures are standard.
This form of businesss has been in existence in Botswana for a very long time and it has contributed significantly to the growth of the country’s economy.

Observers say franchising in Botswana where local people lack entrepreneurial acumen and skills has helped create business owners who are not the initiators of the business ideas and has also created a lot of employment for semi-skilled and unskilled citizens.

Business pundits also say even though this form of enterprise has had a positive contribution to the country’s emerging small, micro and medium business sector there is no piece of legislation or authority which regulates its activities for mutual benefit of the stakeholders (government, franchisor and franchisee).

Franchises which many small, micro and medium businesses run in this country are imported brands mostly from South Africa. Full post.

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