Pitch Weekly:

It turns out that $5 bills are like pennies in the jar, adding up to big business for the fast-food franchise Subway. A recent Business Week article discusses how Stuart Frankel, a franchisee in Florida, turned a simple idea for a weekend promotion into $3.8 billion in sales for the chain, according to the NPD Group.

The story details how Frankel used the promotion for nearly a year before it caught the eye of a larger Florida franchisee, who introduced the idea to Subway co-founder Fred DeLuca. This was 2007.

A catchy jingle and a nationwide campaign rolled out on March 23, 2008. What was supposed to be a four-week promotion was extended to seven weeks before becoming a regular fixture at the sandwich shop. And that’s when other fast food chains began to take notice.

“Five dollars is the magic number now,” says restaurant consultant Malcolm Knapp.

That seems to be true. Carry on reading this post.

Related posts:

1. Franchise Makes Fast Food Healthy Asbury Park Press: Fast food and eating healthy do...
2. Fast Food Restaurants Looking To Hire WISH: While the nation continues in a recession with...
3. Fast-Food Franchisee Considering Micro-Loans For Hourly Employees Chain Leader: Here’s a way to make sure employees...
4. New Era Dawns For Fire-Ravaged Outlet Blackpool Gazette: A town centre eaterie destroyed in the...
5. Carytown Sweet Shop Offers Cookies And Candies Richmond Times Dispatch: Late last year, Alisha Thompson was...

Related posts brought to you by Yet Another Related Posts Plugin.