Tips For Franchise Due Diligence

Marianne Cintron of Glendora, Calif., thought she had done her homework. When she and her husband looked into buying a Cold Stone Creamery store from a franchisee last year, she started by trying to talk to a number of current franchisees.
Of the five who returned her calls, four were selling their stores. Despite the unusually high percentage of sellers, Cintron was reassured by the good things most of them had to say about the concept.
When she investigated the location, she was concerned about several empty storefronts nearby. But the franchise broker assured her that leases had been signed.
She believed the seller — a ranked local fireman whom she respected — that they were receiving a successful store with equipment in good condition and a well trained staff.
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