e-Franchising: A Prospective Market For Bangladesh
The fate of a successful organisation lies in making its parts working together. It can be through achieving synergy, resulting in additional value creation within the organisation, or through strategic alliances where two or more organisations share a pool of resources and activities to pursue strategies and business goals. One of the frequent reasons for alliances is to obtain resources that an entity needs but does not itself possess. Among the different types of strategic alliances, franchising is gaining prominence around the world. It involves the franchisee to undertake specific activities such as manufacturing, distribution, selling or service providing whilst the franchisor is responsible for the brand name, marketing and training. It engages the pooling of resources, investments and risks for mutual gains. In this regard, a franchisor that can be showcased for disseminating the radiance of Information Technology throughout Bangladesh is ‘BracNet‘, through its project ‘E-hut’.
The term ‘E-Hut’ is self explanatory. E-huts are franchisees of BracNet and are owned and run by local entrepreneurs. BracNet e-hut is a one-stop cyber shop catering to different types of digital services.
Through e-hut, BracNet hopes to bring internet and data connectivity to the grassroots of Bangladesh and is a catalyst towards achieving ‘Digital Bangladesh’. A vast majority of e-hut shops will be located all over Bangladesh. BracNet would work with prospective franchisees and financial institutions to facilitate small scale financing if the prospective franchisees require starting e-hut in their communities.
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