Fast-Growing Texas Franchise Turns Fun Into Profit
Whether the economy is troubled or terrific, entertainment can be big business when done right. That’s the philosophy behind Games2U, an Austin, Tex.-based franchisor that has experienced significant growth over the past year and appears poised for more.
“It’s a very challenging time for financing,” says David Pikoff, who co-founded the company with his brother Stuart. “However, because our concept is so unique and different and the entry point to get in (is not cost-prohibitive) since it’s a home-based business, we’re doing exceptionally well and going against the grain.”
Games2U provides mobile entertainment that includes a game theater as well as laser tag, a human gyroscope, and a seven-foot-tall robot, along with other games that they plan to debut over the coming three months.
“It’s well beyond just the video-game offering at the consumer level,” Pikoff says.
Though the company’s primary client core is birthday parties, but approximately 30 percent of its business is comprised by events at schools, churches, festivals, carnivals, and other venues, according to Pikoff.
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