Pelikan To Start Franchising In South-East Asia
Pelikan International Corp Bhd, through wholly-owned subsidiary Pelikan Asia Sdn Bhd, plans to embark on a franchising model with its branded retail outlets in South-East Asia from 2011.
Pelikan Asia vice-president and head of South-East Asia business operation Kenny Kang said the company hoped to obtain the necessary approvals for the Malaysian market by next year.
“We are still working on the business models in Malaysia, which may be either a franchising or licensing sturcture,” he told a press conference during the soft launch of its first branded outlet, PeliStation, yesterday.
He said the company aimed to open five other PeliStations next year, which would involve a total investment of RM1.5mil to RM2mil. The Subang Jaya store is a prototype for its franchising model.
“The model is ideal for entrepreneurs scouting for effective and innovative business opportunities by leveraging on a 171-year-old brand,” he said, adding that the company would open outlets in Thailand and Singapore in 2011 and introduced the franchising models in the two countries later.”
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