Economic Times:

If you have money to burn, here’s your scoop: Haagen-Dazs, a super premium global ice cream brand, will open its first branded cafe in India in the capital next month. “We are setting up our first branded café in Delhi shortly, and as is the case in most global markets, the ice creams will be imported,” said Arindam Haldar, director at Haagen-Dazs, owned by General Mills of the US.

The cafe will be opened in the first week of December at Select City Walk at Saket through a franchisee deal with RTC Restaurants, which runs restaurant chains Ruby Tuesday and Italian Sabarro in India. RTC is the exclusive franchisee rights holder for America’s most-loved super premium ice cream in India.

“Depending on the response we get with the first Haagen-Dazs branded cafe, we would like to set up similar such cafes in the country,” said Gaurav Jain, director at RTC. Mr Haldar declined to comment on the brand’s expansion plan.

A person close to the company’s plans said Haagen-Dazs could be setting up a combination of large-format cafes and smaller kiosks, with a national footprint of 30-40 such outlets over the next few years.

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