Low Cost, Alternative Ice Cream Franchise Brings Big Bucks To Community
Entrepreneurs across the country are finding out what makes a successful business in this economy: ties to the community, easy-to-execute business plans and mobility. That’s why national frozen treat franchise Kona Ice expects the company to double in size by the end of 2010.
Kona Ice, which has 70 franchises in more than 20 states, offers a professional alternative to the typical ice cream franchise. The colorful trucks, referred to as a Kona Entertainment Vehicle (KEV), features a patented “Flavor Wave” where customers can pump their own flavors into a cup of shaved ice, creating a fun, interactive experience that sets the franchise apart from any other mobile dessert business.
The franchise sold a record 50 trucks in 2009 and plans call for a total of 150 Kona Ice vehicles to be on the road nationwide by the end of 2010. Kona Ice has expansion plans in several U.S. markets, including Louisville, KY; Columbus, OH; Dayton, OH and Indianapolis, IN.
“The demand for an uplifting, community-oriented business is there. People want to feel good about what they’re doing these days,” said Tony Lamb, Founder of Kona Ice. “We’re excited, incredibly driven, entrepreneurs and we’ve created a company that’s becoming a fixture in America.”
The company makes a difference in communities by partnering with schools, sports leagues, churches and other organizations for fundraisers and festivals. Kona Ice franchisees give a percentage of their sales back to the organization hosting the Kona Ice Truck.
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Kona Ice has fresh and innovative approaches that made it an instant success to first time investors or even to existing franchisees. The concept of giving it back to its local communities is something that is commendable and admirable. These considerations should be present when one is consulting a franchise guide book. In this manner, one is understanding the entirety of franchising.