Red Mango To Offer Franchisees Kiosk, Self-Serve And Co-Branded Options In Addition To Full-Service Stores
Red Mango is expanding its franchise offerings to include kiosk, co-branded and self-serve concepts in addition to the full-service stores that have made the company the fastest-growing retailer of all-natural nonfat frozen yogurt, fresh fruit smoothies, and probiotic iced teas. The move comes as part of a strategic plan to grow the Red Mango brand even more aggressively nationwide in 2010.
“We are adding unprecedented flexibility to increase our market presence while ensuring the integrity of our successful brand and expanding menu,” said Dan Kim, founder and CEO of Red Mango. “Our new store platform extensions and how we deliver our products to the market will allow us to adapt to more venues, reach more customers, secure the best brand exposure and deliver the greatest returns to our prospective franchisees and licensees. Our goal is to serve our all-natural, award-winning products to more people in more ways.”
Red Mango franchise opportunities will now include three store formats… see those formats here.
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