Reuters:

McDonald’s still sees plenty of growth potential in Russia — where more than two thirds of the population are yet to make a habit of eating out — two decades after opening its first restaurant there.

Khamzat Khasbulatov, chief executive of McDonald’s Russia, told Reuters the world’s largest restaurant company would ramp up Russian expansion next year, opening at least 40 outlets against the 33 planned for this year and 21 in 2008.

McDonald’s has 233 eateries in Russia, where a restaurant of any kind was rare before the collapse of the Soviet Union.

“While 70 percent of our population is not used to eating outside the house, we will have a niche that we should be looking at carefully as there are big opportunities to make these people eat out,” Khasbulatov said in an interview.

McDonald’s will expand mostly in the Russian regions, which are less penetrated by fast-food chains than Moscow or St Petersburg, and would consider launching a franchise scheme to expand beyond the Urals mountains, he said.

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