Franchise Talk

A New Approach To Physical – And Fiscal – Fitness

December 21st, 2009 | Author: Jack

There’s a silver lining to be found in the current economic recession. Research suggests that during bad times, people actually exercise more and aren’t as likely to be as obese as they might during more prosperous times.

That’s good news considering that two-thirds of American adults are now obese or overweight, but providing Americans with convenient, flexible, customized, appointment-based personal training services is even better news.

That’s the aim of newly franchised EduFit, whose unique business model puts it at the cutting edge of the still-thriving fitness industry. The EduFit Personal Training Studios model is different from circuit or group training concepts because EduFit certified personal trainers provide customized training for up to five clients during workout sessions as opposed to traditional one-on-one personal training.

Nothing is sacrificed, however. Each client’s training is customized to address his or her particular weight loss or fitness goals or other special needs.

EduFit’s unique model allows clients to benefit from more affordable and flexible fitness options, while studio owners benefit from the opportunity to maximize client volume, retention rates and potential revenue. EduFit’s per-session pricing eliminates monthly fees and long-term contracts and training is provided to men and women in a non-intimidating, upscale environment.

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