Strategic Innovation: Using Size To Our Advantage
New franchise systems must work to instill their values, beliefs and goals to create their own unique culture. Such is the case for Marton & Joelle Medina, founders of the newly launched franchise opportunity HomeSweetHome®.
“New companies like us are usually at a disadvantage in attracting quality franchise candidates simply because no one really knows who they are, what they’re about, what they believe in and what they stand for. As a young franchise system we are determined to not only communicate these things, but to use our small size to our advantage by only recruiting candidates who share those values & beliefs and want to contribute towards our goals. Being very selective from the outset is an advantage that many bigger and established companies lose by failing to vigilantly attract, screen and recruit the right candidates,” says Medina.
So who is HomeSweetHome®? Read on…
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