Franchise Talk

Master Franchise Into Europe – The London Gateway

January 7th, 2010 | Author: Jack

If you are considering new markets to expand into, the UK and mainland Europe is an obvious choice. With a history of stable economies and franchising success it represents one of the lower risk opportunities for growth.

There are of course differences across the region in areas such as language, culture, law and franchising practice, but a coordinated approach using our expertise and UK base as your European hub will help overcome these challenges.

The Challenge
International franchising is a high risk / high reward path to tread. A wrong move can have obvious financial consequences and cause long term damage to your brand. On the other hand, a well planned and executed strategy can bring great success. But where should you start?

The First Step
London is a recognised gateway into the UK and all European markets. The International Franchising Centre provides a Gateway Fact Finding and Launch Workshop that prepares franchisors for the first step to a properly researched and planned European master franchising strategy. This intensive three day workshop brings together information from all of the relevant fields and will quickly help you decide if, where and how you might franchise into Europe.

The Workshop… continue reading this article.

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