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Intellectual Property Licensing & Franchise Leasing In The US – Industry Risk Rating Report

January 19th, 2010 | Author: Jack

This is the replacement for the June 2009 edition of Intellectual Property Licensing & Franchise Leasing in the US Industry Risk Ratings Report. Industry Risk Ratings Synopsis This Industry Risk Ratings report evaluates the inherent risks associated with the Intellectual Property Licensing & Franchise Leasing in the US industry.

Industry Risk is assumed to be ‘the difficulty, or otherwise, of the business operating environment’.

The report looks at the operational risk associated with this industry.

Three types of risk are recognized in our analysis.

These are: risk arising from within the industry itself (structural risk), risks arising from the expected future performance of the industry (growth risk) and risk arising from forces external to the industry (external sensitivity risk).

This approach is new in that it analyses non-financial information surrounding each industry. Industries are scored on a 9-point scale, where 1 represents the lowest risk and 9 the highest. The Industry Risk score measures expected Industry Risk over the coming 12-18 months. Industry Definition Companies in this industry´s primary function is assigning rights to assets, such as patents, trademarks, brand names, and/or franchise agreements for which a royalty payment or licensing fee is paid to the asset holder. These firms own the patents, trademarks, and/or franchise agreements that they allow others to use or reproduce – for a fee – and may or may not have created those assets.

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